Success Story: Direct Connect

OVERVIEW

Direct Connect is a free, no-obligation service helping people connect their electricity, gas and water when they move house.

OBJECTIVES

1. Maximise email and phone leads through the website
2. Increase brand share of voice

SERVICES

• Analytics
• SEO (local, technical, on-page, off-page)
• Paid media (including display and remarketing)
• CRO (Conversation Rate Optimisation).

APPROACH

1. Configured website analytics and phone tracking for a complete view of website lead generation
2. SEO strategy to increase the brand’s visibility amongst people searching for utilities and services providers
3. National and regional paid search campaigns to maximise sales volume
4. Conversion rate optimisation to improve website lead conversion rat

THE RESULTS

1. Ranking on page 1 of organic search results for 105+ core keywords
2. Improved CPA (Cost Per Acqusition) by 70%
3. Grew lead volume over 400%
4. Grew website backlinks by 200%