If you’re still wondering about the importance of back-links, just remember that Google was originally founded on the premise that the most relevant and useful sites are those that other sites link to.
Link-building is no less important today, but it can be a time-consuming process that requires a lot of research, outreach and patience. That’s why it’s useful to have an agency like CHOOSE Digital on your side. We can help you find, create and manage the right links to establish your site as an authority and to boost your rankings.
Comprehensive link audit
We’ll pull up a list of all the links pointing to your site and provide an analysis of their strength, including information on where they came from and what kind of anchor text they use. From there, we can help you identify opportunities to build stronger links by tracking down sources that link to similar sites in your niche.
Only white-hat link building
Many agencies that promise the moon will buy links from dodgy third parties and hope that Google doesn’t notice. Here at CHOOSE Digital, we only use white-hat link-building techniques that are 100% organic and natural, thus earning you a high reputation in the eyes of both your customers and Google.
One of the best ways to earn links from reputable sites is to create content that is impossible to ignore. Our experienced writers know what makes people click, and we’ll use that knowledge to help you create content that will engage readers and earn links from reputable sites.
Outreach is one of the best ways to build relationships with potential link partners and acquire quality backlinks. Our outreach team will help you identify potential link partners, reach out to them and build relationships that improve your chances of getting those sweet, sweet backlinks.
No two clients and/or projects are the same, and a link-building campaign shouldn’t be either. Our link-building strategy will offer the right mix of links from large publishers, niche sites and local directories – depending on the specific needs of your business.
Transparency in measurement
We want you to hold us accountable, which is why we measure everything we do and provide transparent reporting and analysis every step of the way. We’ll provide you a list of every back-link we earn so you can be sure of quality, while tracking your domain authority and traffic over time to assess the overall impact of our link-building efforts.
Our SEO Services
Link-building Frequently Asked Questions
A back-link is a link from another website to yours, and it’s one of the most important ranking factors in SEO. These links act as votes of confidence for your brand, showing search engines that your content is relevant and authoritative. Generally speaking, the more high-quality back-links you earn, the higher you’ll rank in search engine results pages (SERPs).
Link building is the systematic process of earning backlinks from credible websites. There are a number of ways you can achieve this.
You can do this by writing and publishing high-quality content that others can’t resist linking to, collaborating with other brands and sharing each other’s content, linking to your own content from your social media profiles, or guest posting on others’ sites (this last one may cost you some $$$).
While buying links (such as in this last case) is OK as part of normal advertising activities, it’s not OK to do it in a way that’s meant to manipulate search engine rankings.
That’s why buying backlinks is usually a bad idea, as it can land you in hot water with Google if you’re not careful.
White-hat link building is the process of earning backlinks that are natural, relevant and valuable. The idea is to create content that people want to share on their own, which will naturally attract other sites to link back to it, without any kind of deception or manipulation involved. It involves creating good content, sharing it on social media, guest posting on other sites, and building relationships with other people in your industry.
Black-hat link building is when you use tactics like buying links or creating spammy content in order to manipulate search engine rankings. The problem with this approach is that Google can easily spot when you’re trying to manipulate the system, and it will penalise your site by dropping its ranking in search results.
An easy way to think about it is to ask yourself what the intent is behind your link-building efforts. If you’re doing it to build relationships with other people in your industry and create content that is useful and valuable, then it’s probably white hat. On the other hand, if you’re doing it to manipulate the search rankings, it’s probably black-hat and will most likely backfire.
Domain authority is a score that indicates how well-linked and influential your website is. It’s calculated by Moz, which is one of the most trusted SEO tools in the industry. The higher your domain authority, the more likely it is that Google will rank your site highly.
Back-links from sites with high domain authority are generally more valuable than those with lower domain authority.