International SEO Agency
International SEO is the practice of optimising a website for search engines to find it across different countries and languages.
In order to rank highly in international search results, you need to consider factors like your URL structure, the language and tone of your content, and the expectations of your international audiences you’re targeting.
When you expand overseas, you’re going to need a team of senior SEO and content specialists to make sure your international SEO campaigns rolls out without a hitch. That’s where CHOOSE Digital comes in. Our international SEO experts are ready to help you conquer the world!
Comprehensive International Audit
We’ll conduct a comprehensive audit of your website to identify opportunities for international SEO growth. We’ll look at your existing content, site structure and technical elements to determine where you’re falling short. Then we’ll put together a plan for how we can improve your ranking in each country that you expand into.
Website optimisation
As an enterprise client, you need enterprise level service, which is what we deliver here at CHOOSE Digital. You’ll have a full-team of SEO specialists working for you. Each are experts at their particular niche including local SEO, international SEO, technical SEO, content strategy, link building and more – while working together in one strategic direction to achieve your goals and grow your business.
Keyword research
We’ll conduct in-depth keyword research to determine what your target audience is searching for in each country, identify keywords competitors are rankings for and then conduct extensive keyword mapping that identifies the most valuable keywords for your business and provides a clear roadmap for implementation.
Content creation
Our content strategists will study the local content landscape in the country you’re targeting and develop a full-proof content plan that pulls from keyword research, local trends and audience needs to create compelling, localised content that resonates. We can also engage local content creators to produce this content to spec, or create it ourselves in English-speaking locations.
Local international SEO
If your international expansion involves opening physical storefronts, we’ll help you ingratiate yourself with local customers by deploying a suite of local SEO services that will get you to the top of Google Maps, increase your foot traffic and generate local leads. We’ll optmise your Google My Business profile, get you listed on local business directories and help you generate and curate local reviews.
Reporting and tracking
We want you to hold us accountable, which is why we work with you to develop clear KPIs, and then track and report on those religiously through in-depth, actionable and ongoing reporting that allows us to measure the performance of your campaigns, identify areas for improvement, and adapt our strategy as necessary.
Our SEO Services
International SEO Frequently Asked Questions
International SEO is the process of optimising your website so that it will rank well in search engines, both domestically and internationally. For example, if you run an Australian business but have a lot of overseas customers, then it makes sense to serve up localised versions of your website and content in key countries or regions.
This can involve anything from updating your site structure to creating international links, or even translating it into a new language altogether and creating new content catering to specific international audiences.
International SEO is important because search engines have become increasingly global. Google, for example, now has more than 4 billion users worldwide, including many in countries where English is not the primary language. If your business serves these customers, but your SEO doesn’t reflect that, then you’re missing out on a huge opportunity.
Google has made it clear that it prioritises localised content, so if you don’t have a strong international presence it will affect your rankings.
The term ‘local SEO’ is typically reserved for businesses that have a physical address in one or more geographical regions. So if you run an Australian burger franchise with locations throughout Australia and New Zealand, your SEO journey will be a local one and an international one.
Setting up the Kiwi version of your site and populating it with Kiwi-specific content can be considered the ‘international’ portion of your campaign, while setting up your Google My Business profile for the Auckland location and getting yourself listed on local restaurant directories would be the ‘local’ portion.
But in reality, these SEO activities are part of one larger campaign designed to give you a local presence in the international communities you serve.
If you don’t have a physical address in the international communities you’re targeting, it’s not technically considered local SEO. That’s simply because the term ‘local SEO’ is largely synonymous with being listed on Google Maps, and you can’t do that without an address.
However, that’s not what’s important. What’s important is that you deploy the correct international and local strategies based on your unique situation and what you want to accomplish. And that’s what we’re here to help you do.
International SEO is just as much for the Fortune 500 that wants to standardise it’s global SEO footprint, as it is for the growing eCommerce business noticing significant and sustained sales from one or more overseas markets.
The point is, if you’re serving overseas markets, then you’ll want to consider adding international SEO considerations to your overall SEO strategy.
Hreflang is a language tag that indicates the language of a webpage or set of pages. By including this tag in your website’s code, you can tell Google which language version of your site should be shown to users in different countries.
For example, if you have a website that targets both the United States and Germany, you could indicate that the German-language version should be shown to users in Germany, while the English-language version should be shown to users in the U.S.
You can even include tags for different versions of English like US vs. UK styles.
Having these tags in place also serves as a signal to Google that these different, yet very similar, versions of your site are not duplicate content.