Every Christmas season, Bruny Island Cheese creates a limited run of Christmas hampers, which they sell through a variety of channels and sell for between $85-$250. For the past 3 years, Choose Digital has been the Paid Media Advertising agency of choice for this campaign, with the objective of driving sales and maximizing return on advertising spend.
Challenges include having a short window of time in which to promote the products (17 days in 2020), popular products not available for re-stock and (selling out quickly) and lack of free shipping.
We took a three-pronged approach to the campaign:
Results far exceeded anyone’s expectations. Here are some of the highlights from the 2020 campaign: