Google Ads Agency

If your business is online, then the answer is a resounding yes. Google Ads is unparalleled in its ability to drive high-quality leads directly to your site. While organic listings receive more overall traffic than paid listings, people click on paid ads by a 2:1 margin over organic listings when the search shows high commercial intent – for example when the search includes terms like ‘buy’ or ‘purchase’. 

And according to one study, the return on advertising spend (ROAS) for Google Ads is $2 for every $1 spent. Of course this will vary based on a number of factors, like your industry, the strength of your offer and how well you’ve optimised your ads.

However, one thing is clear, Google Ads is an effective way to bring high-intent customers to your site.

But that’s not all. Google Ads is also an effective way to build brand awareness. In fact, Google has shown that it can increase brand awareness by as much as 80%. This is great news for businesses that are just getting started, or are in the early stages of building their longer-term SEO strategy.

The best part is that the PPC model ensures that you’re only paying when the ad actually delivers an action from your audience.

At first glance, Google Ads looks relatively simple to implement. In a sense it is. If you’ve never used Google Ads before, you can log into your Google Ads account, set up an ad and have it running in minutes. It’s certainly more straightforward than SEO, at least on the surface.

However, when you go it alone, you may find that your ads aren’t as effective as you’d hoped. That’s because, while it’s easy to set up an ad, it’s not as easy to optimise it in a way that maximises ROAS. 

There are quite a few moving parts that you have to get aligned to ensure the most optimal outcome. Here are a few of the variables that can make or break your campaign:

• Wasted clicks
• Poorly designed landing page
• Broad targeting
• Ambiguous messaging
• Lack of optimization

With all these variables affecting your ad’s performance (and your bottom line), it’s useful to have an agency like Choose Digital managing your paid ads for you. 

We have a team of multi-disciplinary experts in Google Ads, Copywriting, Design and SEO who will create precision-targeted ads, high-converting landing pages and persuasive copy designed to convert more customers, decrease your cost-per-click and maximise your ROAS.

And you can rest assured that we will be monitoring your campaigns non-stop to ensure your campaigns are optimised to their fullest potential.

Running Google Ads won’t have a direct impact on SEO, or vice versa – but the two can have exciting synergistic effects if used properly. 

For one thing, if you’re just getting started with your SEO (a longer-term play), a Google Ads campaign can be a great way to immediately build awareness and drive traffic to your site while you’re waiting for your SEO efforts to pay off.

Additionally, researchers at Google found that click-through rates for ads with an associated organic result are generally higher than if your ads appeared without an organic result – which should put your mind at ease if you thought paying for an ad when you’re already ranking for the same terms would amount to doubling up.

Finally, both Google Ads and SEO require you to test and learn what copy, keywords and keyphrases really drive customers to click through to your site. If your test and learn approach to Google Ads uncovers some exceptionally well performing phrases, it’s worth testing those in your SEO activities and vice versa.

You can learn a lot about your audience from both Google Ads and SEO, and when you combine your learnings from both, your ability to reach those customers and convert them will only improve. 

It’s time to choose a Google Ads agency, but you’re not sure where to start. With so many agencies out there, how do you know which one is right for you?

First of all, you want an agency that has a proven track record with Google Ads, and one of the best ways to find this out is to ask them if they are a certified Google Partner.

Being a Google Partner means Google has recognised the agency as having demonstrated expertise in managing Google Ads for their clients, while delivering tangible results.

CHOOSE Digital is a certified Google Partner, recognised for excellence in running Search, Display, Video, Shopping and Apps ads using the Google Ads network.

You’ll also want an agency that has experience running Google Ads for not only clients in your industry, but also clients from a wide range of industries. Such an agency will be able to offer a fresh perspective on how Google Ads can address your brand’s unique challenges.

Here at CHOOSE Digital, we have experience working with clients from a wide range of industries from real estate to dairy, non-profits to eCommerce, and retail to government.

Your agency should also be transparent. Ask them for clear examples of past success (like the time we helped Bruny Island Cheese achieve a 16.6x return on advertising spend, or the time we helped Frasers Property increase conversions by 70%).

Make sure they give you accurate projections and explain them clearly, and are willing to follow up with ongoing visibility in reporting. We’ll keep you updated every step of the way, including by providing you with in-depth monthly reporting and analysis that breaks down all the metrics that matter and offers insights on how we’ll continue to improve and optimise your campaigns.

Finally, you want an agency that understands you. When you’re vetting agencies, ask yourself if the agency is attentive to your needs, listens to your concerns and demonstrates a genuine desire to understand your business inside and out.

At CHOOSE Digital, we see ourselves as an extension of your team, 100% dedicated to your success, always available to answer your questions and provide you with the guidance, support and expertise you need to achieve your goals.