Content Marketing Agency
Content is the secret sauce that ties all your messaging together. Persuasive, consistent and aligned messaging – tailored specifically for each digital touchpoint – will build your audience and entice them to take the action you want them to take.
Grounded in strategy
When you have a strong content strategy in place, you can be sure that the content you create is aligned with your brand and business goals, engages your audience in an honest and consistent brand voice, and gives you a clear roadmap for what content needs to be created, when it should be published and how you’ll measure its success.
When you work with us, we create a strategy that’s grounded in research, aligned with your goals and designed to cover all digital touchpoints where your audience can find you.
In your own voice
SEO affects everything, from your ability to get noticed, to the usability of your site, to how users experience and interact with your content. That’s why we deploy a team of experts, each of whom specialises in a different aspect of SEO, to conduct an in-depth SEO audit of your website and those of your competitors.
We’ll find and fix crawling errors, mobile optimisation problems and site speed issues on your website, and offer content guidance that will keep site visitors (customers) around.
Expert production
Every piece of content you create needs to be carefully crafted to achieve its intended purpose, whether it’s web page copy, a display ad or an in-depth blog article.
Our content team doesn’t simply work to a word-count. We carefully study what message needs delivered and how best to deliver it.
And we then make use of clever wordsmithing, expert formatting and meticulous proofreading to deliver a powerful message – within the context of your audience’s needs, your business goals and your overall content strategy.
SEO-optimised
If your content is not optimised for SEO, it’s likely to go unnoticed. But SEO is part art and part science. We don’t just stuff your content full of keywords and call it a day. We use keyword research strategically. Yes, to bring more traffic to your pages. But also as a way to keep people there.
Using keyword research, we study and understand your audiences’ search intent, and determine whether or not your content meets that intent. If it doesn’t, we can fix that with content that more closely aligns with what they’re searching for.
We’ll bring eyeballs to your site with easy-to-read, SEO-optimised content that also caters to your audience, keeps them around and convinces them to take action.
Written to convert
Content is one of the most powerful tools you have at your disposal to move people through different stages of the conversion funnel, and there are specific ways you want to use content at each of those stages.
We craft every piece of content to reach users where they are in their journey. From generating awareness with blog posts or instructional videos, to converting users with persuasive calls to action, we make sure to give audiences what they need, when they need it.
Our Content Marketing Services
SEO Frequently Asked Questions
If you’re online, you need content marketing, since even the tiniest ad needs a powerful and impactful message.
Content marketing is a way to create and distribute valuable, helpful, and engaging content on topics that are relevant to your audience. This can include articles, videos, blog posts, infographics and more.
Content marketing is about helping people solve problems and answering questions in an engaging way that helps build trust with the reader or viewer. And that will go a long way in today’s highly connected digital world where content is still king.
Content marketing is a great way to boost your business because it can help you reach more people, build trust and credibility, and ultimately increase sales. In fact, content touches almost every other aspect of digital marketing: your web pages need search visibility, your ads need to be persuasive, your blog posts need to be informative and your social posts need to be engaging. A strong content marketing strategy can accomplish all of this for you.
If you’re an above-average writer, you can certainly take on some aspects of content marketing, like writing webpage copy for a simple site, or creating a few Google Ads. But at the end of the day, you’ll probably want a professional content agency helping you with it.
For instance, did you know there’s a difference between copywriting and content writing? Each requires a different skillset, and experts will know when to use clever, concise ad copy, or when to deploy longer, heavily researched content for informative articles or whitepapers.
Expert copywriting also requires that you know the ins-and-outs of keyword research, and can be time consuming especially for longer pieces. If you don’t have an expert writer in-house working exclusively on content, then getting outside help is your best bet.
As with any form of digital marketing, you need to know what your goals are and then identify KPIs that demonstrate whether or not you’re meeting those goals. For example, if your goal is brand awareness, metrics to analyse include web traffic, content views (videos, posts, etc.), downloads, social chatter or referral links.